Whether you’re traditionally published or self-published, as an author today you’re expected to participate in your book marketing campaigns. You are the linchpin! Nobody knows your books as well as you do, which makes you the best person to identify, reach, and connect with your audience. Don’t worry: Finding readers is the fun part!
When planning a marketing campaign, take the time to devise a strategy. For example, you wouldn’t be able to offer a giveaway before you have printed galleys in hand, and you wouldn’t want to run advertisements before your book is available for pre-order. Planning your activities ahead of time will pay dividends in the long run.
Here is a suggested marketing timeline to help you schedule your promotions on Goodreads. This plan should supplement your other activities, such as building a website, printing galleys, doing media outreach, scheduling readings, and all the other exciting parts of a book launch.
Posted by Cynthia on July 05, 2016
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